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Publishing collection

Find out how to publish your NFT collection on your very own website, instead of sending your customers to a third-party NFT marketplace

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June 15, 2022

Why creators should sell NFTs on their own website?

Non-fungible tokens, or NFTs, are a growing market. With sales increasing every year by several factors. All types of creators, from businesses to artists, are looking to get involved, with thousands of new NFT collections created every day. Unfortunately many of these collections fail, as they don’t get the required exposure they need to really take off. Like in the case of physical products. The product is important, but the marketing of that product may be even more important.
Because NFTs are stored on a blockchain, anyone can see the contract of the item, if they know where to look. But they won’t see the actual item, and also won’t be able to purchase it. For this to happen the NFT, has to be up for sale, or mint, on some type of platform. Usually an NFT marketplace of some kind.

What is an NFT marketplace? 

An NFT marketplace is essentially an Amazon, or Ebay, of NFTs. It is an online website where people publish, buy and sell NFTs with cryptocurrency. Large marketplaces that have lots of traffic are a good way to find buyers where you can sell NFTs, or to find NFTs to buy if you are a consumer. But one of the problems with these marketplaces is that they are a third party marketplace. Meaning any creator who has produced some type of NFT product, doesn’t own the marketplace. It’s a third party between him and the consumer. 

What’s wrong with a third party NFT marketplace?

Not only does the thIrd party marketplace need to be paid in fees for their service, it can also distract your potential client by exposing him to your competitors. This is why most brands have their own website where they sell their product, an E-shop. Yes, they may also choose to sell their product on a third party website like amazon in order to increase their sales and exposure, but a business would prefer to sell directly from their own website. 

This principle should apply also for NFTs, but because NFTs are still in their infancy and the technology is still confusing for many people, most creators and businesses still sell their product on a third party platform, an NFT marketplace, rather than their own website. Certhis offers a solution to this predicament.

Where to sell my NFTs?

Any business or artists creating an NFT collection, should aspire to sell those NFTs on their own website. This will help promote their other products, not just NFTs. Selling on an NFT marketplace like OpenSea should be a supplementary option, not the main strategy. Certhis offers three ways of doing this, depending on the needs of each creator. This requires first creating an NFT collection using Certhis. You can find more details on how to do this here (link to article 1). 

Create an NFT supporting website using Certhis

This is the perfect option for beginners who still don’t have a website with lots of traffic or products. Certhis enables users to build their own custom page with the certhis platform, from which they can sell their NFTs and promote their work. Inserting their own business name into the address like this: www.certhis.io/JonDoesBusiness. The user still owns the page and the contracts of all NFTs on this page, and can even sell other products from here if they wish

Use Certhis integration tools to publish your NFT collection on your own website

This is the ultimate solution for any business that already has an active website. Certhis integration tools enable creators to publish their collection on their own website, sell NFTs, enable cryptocurrency purchases, and also analytics to monitor NFT sales.

What’s great about this option is that it enables NFTs to be part of other aspects of your business. Say a gaming company sells video games from their website. Using Certhis integration tools they can now also sell NFTs from the same site. Then those NFTs can offer various benefits on the website, or perhaps even in the games themselves. Maybe you can buy one and receive the other as a bonus, the options are endless. But for now the main point is that any creator who also sells other products, should have the option of selling his NFTs alongside them, not on a separate platform. 

Use Certhis add-ons

Some businesses have an online shop on another platform, just not one that sells NFTs. Some of these platforms have begun enabling NFTs as well, such as Shopify, but some don’t. Certhis add-ons allow you to add NFTs to any website you have. This way if you have a successful Eshop on one of these platforms, there is no need to create a new page to sell NFT. Simply add NFTs to your existing platform, and continue to monitor and manage your collection with analytics tools provided by Certhis


As you can see, creating an NFT collection is only half the battle. Where to sell NFTs, and how to integrate those sales as part of a business that also sells other products, is just as important. Certhis offers a variety of solutions enabling you to sell your NFTs from your website, to your customers, with your data, to expand your brand. As NFTs go more and more mainstream, more and more businesses and creators should come to the realization that selling them from their own website alongside other products is the best way to sell NFTs.


What is an NFT marketplace?

An NFT marketplace is a platform on which people publish, buy and sell NFTs.

Is an NFT marketplace a third party?

Yes. A marketplace is essentially an intermediary between an NFT creator or owner, and a buyer. Therefore it is a third party.

When I sell my NFT, do I have to pay a third party?

If you are selling on an NFT marketplace that you don’t own, then yes. Third party platforms charge a fee for their service. This is usually around 2.5%.

How does Certhis help me avoid a third party NFT marketplace?

Certhis enables you to sell your NFT from your own website. Since you own that website, you are selling directly to your customers without a third party, reducing unnecessary fees. 


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